In an experiment funded by the NHTSA, researchers discovered that drivers will slow down if they have an incentive to do so. The NHTSA placed small GPS devices in the cars of participating drivers and promised them a $25 prize at the end of each week they did not speed. But every time the test subjects went five miles per hour over the posted speed limit, they lose three cents. Each time they went nine or more miles per hour over the posted speed limit, they lost nine cents. Overall, the NHTSA found that this approach led to drivers reducing their speed.

Given the success of the NHTSA project, consumers may see an expansion of insurance programs that offer drivers a reduction in premiums for safe driving.

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If you or someone you love has been injured in a car accident due to the negligence of another driver, contact an experienced personal injury attorney. A knowledgeable personal injury lawyer can assess your case and help you get the compensation you deserve for medical bills, lost wages, and pain and suffering. For more information about what a personal injury attorney can do for you, contact us today.

Source:, “GPS Study Shows Drivers Will Slow Down, At A Cost,” Shankar Vedantam.

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